4 Popular Paid Ways to Advertise and Market a Website

Advertise and Market a Website

Today, there is a ton of options to market any website or market products online. This is a great victory for website owners since numerous free and paid options are available to them to leverage. While the free advertising methods are known to many small business startups, the same cannot be said about paid advertising. In this column, we are going to talk about the 4 most popular paid internet advertising techniques utilized today:

Pay-Per-Click Ad is one of the popular ways to advertise and market a website

Pay-Per-Click is an online marketing strategy specifically used to channel traffic to a specific site. It’s straightforward. An advertiser creates an ad and plasters it on a publisher’s website. The advertiser will then pay the publisher a specific amount of money based on the number of visitors who have clicked on the ad. Google is an example of a publisher. Google earns a lot from Pay-Per-Click ads. Blogs and website owners can also make good money from Pay-Per-Click ads if they have tons of traffic coming to their sites.

Social media ads is another common strategy to market products online

A social media ad (or social network advertising) is a kind of online advertising through social media platforms like Facebook, Twitter, LinkedIn and much more. The beautiful thing about social media is that the platform knows where your target demographics hang out and they will place your ads in front of them. If you’ve ever stumbled across sponsored posts on Facebook, then that’s one form of social network advertising.

Affiliate marketing is a great way to advertise and market a website

Affiliate marketing is where affiliates sell a company’s products for a commission. Affiliates market and sell products and services on behalf of the company. An affiliate is paid the moment a visitor clicks, opts in or buys a company’s products. The most common affiliate marketing program is Amazon Affiliate Marketing. Blog and website owners are making decent income each month through affiliate marketing.

Banner ads are increasingly becoming popular techniques to market products online

Any time you open a web page today, you’re more likely to come across banner ads. They are typically small, rectangular ads that pop up when you open a web page. Banner ads come in a wide variety of colors, sizes, appearance and subject matter. When you click on them, you’re directed to the relevant website responsible for the banner ad.


While free marketing techniques are good for new online startups, paid advertising can scale your business rapidly. This is because they have a broader outreach and are directed to targeted demographics, so you’ll be sure that you’re ads are reaching customers who are likely to buy your products and services.

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